About Kyndly
We are Kyndly, the sustainable alternative to conventional online marketplaces. Kyndly was founded on the belief that shopping can be done differently – more honestly, more transparently and with respect for people and the planet. We offer a carefully selected collection of sustainable brands that really make an impact, without room for greenwashing.
Our 'why'
We are Laurens and Joske. With the arrival of our daughter Sammie, it became even clearer to us: we cannot remain silent while species become extinct and biodiversity disappears due to the way we treat nature. With Kyndly, we lovingly fight for a world where circularity, harmony, and compassion are the norm.
Our team
As part of the Green Unity Foundation, we're a tiny, non-profit organization. Both of our founders even volunteer for Kyndly! This way, we can maximize our impact and donate as much as possible each month to the fantastic charities we support.
MISSION AND VISION
Kyndly aims to fundamentally change consumer behavior by putting sustainability at the heart of every purchasing decision. We want to become the benchmark for sustainable shopping – a platform where consumers can buy with confidence, knowing that every product meets the highest standards of eco-friendliness and ethical production. We believe that real change starts with transparency and conscious choices. That’s why we inspire and support both consumers and businesses to make the switch to circular and responsible consumption. Our goal is not just to offer an alternative to conventional e-commerce, but to set the new standard and inspire others to do the same.
TIME FOR ACTION
"I believe we can turn the power of consumption into something good. In a time where overconsumption and greenwashing are the norm, we want to show with Kyndly that things can be done differently — more honestly, more transparently and with a positive impact. We consciously chose a non-profit model, so that every purchase not only has value for the consumer, but also gives something back to the world."
Laurens van Oers, co-founder Kyndly
HONESTY LASTS
THE LONGEST
At Kyndly, we are all about transparency. Every brand on our platform is carefully selected and must meet strict sustainability criteria. We not only look at materials and production processes, but also at circularity, working conditions and the real impact of a product.
JOIN THE MOVEMENT
Kyndly is more than an online store – it’s a movement.
By consciously choosing sustainable alternatives, we reduce the impact of consumption on the environment together. We encourage you to buy less or even nothing at all! Repairing, buying second-hand (as long as it doesn't have to come from another country) or simply reusing what you already have is in our opinion the best. Believe us, less is more! We strive for a de-growth society, where we only take what we need and give the rest back to nature, where these raw materials belong. But if you do want to buy something new, you can do so with a clear conscience on Kyndly. Join our mission and discover a new way of shopping: honest, transparent and truly green.
GET IN TOUCH
Do you have any comments, tips or would you like to collaborate with us? Don't hesitate to contact us!