ABOUT KYNDLY

We are Kyndly, the sustainable alternative to conventional online marketplaces. Kyndly was founded on the belief that shopping can be done differently – more honestly, more transparently and with respect for people and the planet. We offer a carefully selected collection of sustainable brands that really make an impact, without room for greenwashing.

Kyndly oprichters Laurens van Oers en Joske Puts

Our 'why'

We are Laurens and Joske. With the arrival of our daughter Sammie, it became even clearer to us: we cannot remain silent while species become extinct and biodiversity disappears due to the way we treat nature. With Kyndly, we lovingly fight for a world where circularity, harmony, and compassion are the norm.

Our team

As part of the Green Unity Foundation, we're a tiny, non-profit organization. Both of our founders even volunteer for Kyndly! This way, we can maximize our impact and donate as much as possible each month to the fantastic charities we support.

Laurens van Oers

Founder - CEO

Joske Puts

Founder - Partnerships

Felipe Zago Sousa

Marketing & Communication

Cas Boot

IT & Business Development

Kyndly strives to fundamentally change consumer behavior by placing sustainability at the heart of every purchasing decision. We believe that real change begins with transparency and conscious choices. That is why we inspire and support both consumers and businesses to switch to circular and responsible consumption. Our goal is not only to offer an alternative to conventional e-commerce, but to set the new standard and inspire others to do the same.

MISSION AND VISION

TIME FOR ACTION

"I believe we can turn the power of consumption into something good. In a time where overconsumption and greenwashing are the norm, we want to show with Kyndly that things can be done differently — more honestly, more transparently and with a positive impact. We consciously chose a non-profit model, so that every purchase not only has value for the consumer, but also gives something back to the world."

Laurens van Oers, co-founder Kyndly

HONESTY LASTS
THE LONGEST

At Kyndly, we are all about transparency. Every brand on our platform is carefully selected and must meet strict sustainability criteria. We not only look at materials and production processes, but also at circularity, working conditions and the real impact of a product.

NO PROFIT OBJECTIVE, BUT IMPACT

Kyndly is a non-profit organization. This means that we only cover the costs that are necessary to keep the platform running and pay fair wages. All other profits are donated to fantastic charities such as Sea Shepherd, Re:wild and Amazon Trust.

JOIN THE MOVEMENT

Kyndly is more than an online store – it’s a movement.
By consciously choosing sustainable alternatives, we reduce the impact of consumption on the environment together. We encourage you to buy less or even nothing at all! Repairing, buying second-hand (as long as it doesn't have to come from another country) or simply reusing what you already have is in our opinion the best. Believe us, less is more! We strive for a de-growth society, where we only take what we need and give the rest back to nature, where these raw materials belong. But if you do want to buy something new, you can do so with a clear conscience on Kyndly. Join our mission and discover a new way of shopping: honest, transparent and truly green.