OUR CONTRIBUTION
At Kyndly, we strive to do more than just provide a sustainable marketplace.
Our mission is to make a positive impact on the world around us by not only supporting responsible brands, but also directly contributing to protecting biodiversity and improving the working conditions of people in third world countries.
As a non-profit organization, our profits, after covering our operational costs, go directly to charities that work towards a more sustainable future for people, animals and the environment. In this way, your purchases via Kyndly not only help reduce the impact on the environment, but also actively contribute to change.
OUR STATISTICS
Kyndly works with Green Story, a third party focused on transparency and data accuracy. They check the sustainability aspects of products on our behalf. This allows us to measure and provide you with insight into the environmental impact of products sold by selected brands on our platform.
WATER
100,000 liters of water saved in 2025*
CO2
2 tons of CO2 saved in 2025
WASTE
1000 kilos of plastic waste saved in 2025
We together for the earth.
We'd like to introduce you to the charities we support - and the important work they do.
Forest conservation
🌳
Forests are the lungs of our planet. They regulate the climate, clean the air, and provide shelter for thousands of species and communities. Yet they are disappearing at an alarming rate. At Kyndly, we support the Rainforest Trust and Amazon Watch — two powerful organizations that protect rainforest biodiversity while working with indigenous communities. The Rainforest Trust buys threatened natural areas to secure them for good, while Amazon Watch builds direct partnerships with indigenous peoples who have managed and protected these forests for centuries. Together, they ensure sustainable forest protection from the inside out.
Ocean protection
🐬
Our oceans are a source of life. They produce half of our oxygen, regulate our climate, and are the largest ecosystem on Earth. But they are being overrun by plastic, threatened by overfishing, and polluted by human activity. Sea Shepherd actively defends marine life with a fleet of ships that stops illegal practices on the high seas. Their work is brave, necessary, and inspiring.
Biodiversity & Animal Protection
🐾
Every creature on Earth plays a part in the grand scheme of life. Biodiversity is not a luxury, it’s a necessity. That’s why we support Re:wild — an organization dedicated to preserving the world’s most unique, rare, and endangered species. Re:wild works to restore habitats and save species on the brink of extinction around the world, helping us not only preserve the wonders of nature, but restore them.
CO2 & Climate Action
☀️
The climate crisis is the greatest challenge of our time. Solutions exist, but they require courage, collaboration and vision. At Kyndly, we support the people-centered approach of Cool Earth and Amazon Watch. Cool Earth, like Amazon Watch, works with rainforest communities to combat deforestation through education, agroforestry and local support. We offset our own CO2 emissions by donating an amount for every purchase to an offset project in collaboration with Green Story.
Indigenous Rights & Local Communities
👥
Indigenous people protect 80% of the world’s biodiversity, often without recognition or support. At Kyndly, we believe it’s essential to not only support these communities, but to recognize their leadership. That’s why we’re partnering with Amazon Watch — an organization that advocates for the rights, resilience, and self-determination of indigenous communities. Amazon Watch campaigns against oil drilling, deforestation, and human rights abuses in the Amazon. Their work helps these communities take control of their own future.
Your vote counts!
Did you know you can choose which category your donation goes to? During the checkout process, you'll be asked to select a category, and we'll then donate to the selected charities in your chosen category! This way, you really have a say in where a portion of your money goes.