The impact of fast fashion

In a world where trends are constantly changing and clothing is quickly produced and discounted, it's tempting to embrace fast fashion. But what many don't realize is that fast fashion takes a heavy toll on our environment and working conditions worldwide. At Kyndly, we believe things can be done differently. Our platform only offers brands committed to sustainability, ethical production, and a better world. But why is it so important to choose sustainable clothing? In this blog post, we delve into the impact of fast fashion and the benefits of sustainable fashion.

What is fast fashion?

Fast fashion refers to inexpensive clothing produced quickly to meet the latest trends. This model encourages consumers to buy new clothes regularly, creating a constant demand for inexpensive, quickly produced clothing. While fast fashion is accessible, it has significant drawbacks:

1. Environmental Pollution: The fashion industry is responsible for about 10% of global carbon emissions and is known for its use of harmful chemicals and water-intensive production processes.

2. Waste: Due to their low quality and rapid trend changes, fast-fashion garments are often thrown away after just a few wears. This results in millions of tons of clothing waste ending up in landfills.

3. Poor working conditions: Fast fashion brands often use cheap labor in factories where poor working conditions and low wages are the norm.

Why sustainable clothing is a better choice

At Kyndly, we focus on brands that produce clothing with respect for the planet and the people who work on it. Sustainable fashion offers a counterbalance to fast fashion and comes with many advantages:

1. Lower environmental impact: Sustainable brands use eco-friendly materials like organic cotton, recycled fabrics, and plant-based dyes. These materials have a lower environmental impact, require less water, and contain no harmful chemicals.

2. Higher quality and long lifespan: Sustainable clothing is often of higher quality, designed to last longer. By buying clothes that last longer, you reduce the need to constantly buy new items.

3. Fair working conditions: Ethical fashion companies ensure safe working conditions and pay fair wages to their employees. This ensures that everyone involved in the production process is treated humanely.

The sustainable brands on Kyndly

Kyndly prides itself on carefully selecting brands that meet strict sustainability criteria. All brands on our platform are committed to using sustainable materials, fair working conditions, and environmentally friendly production processes. This way, we offer consumers the opportunity to buy clothes that contribute to a better world without feeling guilty. Of course, buying secondhand clothes, or not buying new clothes at all, is even better, but we all want to buy something new for ourselves sometimes, and these brands are certainly the most sustainable option.

If you want to contribute to a better world, here are some simple steps you can take to avoid fast fashion and switch to a sustainable clothing style:

1. Invest in quality instead of quantity

Choose high-quality, long-lasting clothing. By buying fewer, better-made clothes, you reduce the amount of clothing you need and the impact you leave behind.

2. Buy secondhand

Buying secondhand clothes is a great way to make sustainable choices. Vintage shops, thrift stores, and online platforms offer a wide variety of unique, sustainable pieces. By buying secondhand, you give clothes a second life and reduce waste.

3. Support sustainable brands

Choose brands that are committed to sustainability and ethics. At Kyndly, we only select brands that meet our sustainability criteria. By shopping through Kyndly, you can be sure you're investing in clothing that is not only high-quality but also responsibly produced.

4. Repair and maintain your clothes

Instead of throwing clothes away after the first wear, consider repairing them. A small adjustment, like replacing a button or sewing a tear, can make a garment look like new again. Take good care of your clothes by washing them at low temperatures and line drying to extend their lifespan.

5. Choose timeless pieces

Fast fashion encourages impulse buys and trends that quickly go out of style. By investing in timeless pieces, like classic jeans or a stylish blazer, you can buy clothes that stay stylish for years to come.

The future of fashion is sustainable

Choosing sustainable fashion not only has a positive impact on the environment but also contributes to better working conditions and a healthier future for all of us. It's important that we become aware of our purchasing habits and choose quality over quantity. And what's more, less is more!

At Kyndly, we believe that everyone can contribute to a more sustainable future by making small adjustments to their purchasing habits. With brands committed to environmental friendliness and fair trade, we make it easier to embrace sustainable clothing and leave fast fashion behind. Together, we can create positive change in the clothing industry.

Contribute to a cleaner, fairer world. Shop less, shop sustainably, and be proud of your clothing choices.